PRIVACY POLICY

1. Information Gathered
   Traffic Data.   When you visit our Site, we have access to your IP address and the website or search engine that referred you to our Site. This information is helpful for marketing purposes and for improving your experience on our Site.
   Personal Information.   In order for you to obtain products that we offer via the Site, we require you to provide us with information that personally identifies you. We receive and store any information you enter anywhere on the Site. For example, we may ask you to complete a registration form that asks for contact information (such as name, address, telephone number, and e-mail address) or an order form that asks for financial information (like credit card number, expiration date, and billing address). Additionally, when you order from the Site we may collect certain consumer information (such as products ordered and relevant promotion codes, if any) and delivery information (such as an alternate shipping address). If you communicate with us by e-mail, or otherwise complete online forms, surveys, or contest entries, any information you provide may be collected as Personal Information.
   
   
2. Use of Information Gathered
   We use your Personal Information to respond to your inquiries, process and fill customer orders, verify your qualifications and for billing, improving our services, providing an enhanced and more personalized shopping experience, communicating with you, and informing you of special offers and discounts. From time to time, we may also use your Personal Information to send you information about new services or products. We may provide your Personal Information to third parties to the extent necessary or desirable to fill your order or complete your transaction. For example, we use a third party distributor and a credit card processing company to bill users for goods and services.
   
   From time to time, AYT may use or provide a market research firm with your Personal Information to collect information from you to improve our products. Your feedback is optional and you may opt-out of future surveys as provided below.
   
   We may disclose Personal Information when required by law or when we believe in good faith that such action is necessary in order to conform to the edicts of the law or comply with a court order or legal process served upon us or any of our officers or principals. We further reserve the right to disclose such information when we reasonably believes that it is needed to identify, contact, or bring legal action against a party who may be violating our Customer Agreement or may be causing injury to or interference with our rights or property, registered customers or potential customers, or anyone else that could be harmed by such activities.
   
   We will never sell your Personal Information and except as provided above, we will not release your Personal Information to a third party unless you have granted us permission to do so.
   
   
3. "Cookies"
   A "cookie" is a piece of data stored on your hard drive containing information about you. We may use cookies to identify you as a previous visitor and to allow our systems to remember relevant information as you browse our Site. Most Web browsers automatically accept cookies, but allow you to instruct your browser to prevent the use of cookies. If you disable this feature, you may still use our Site, but certain aspects of the experience with BusyBodyBook® may be impacted.
   
   
4. Log Files
   We may use IP addresses to analyze trends, administer the Site, track users' movements, and gather broad demographic information for anonymous and aggregate use.
   
   
5. Feedback from Customers
   Our Site allows customers and potential customers to provide feedback about our products, or your past experiences, which may be displayed on our Site and in other marketing materials. Participation is optional, and by participating you grant us a nonexclusive, royalty-free, perpetual, irrevocable, and fully sub-licensable right to use, reproduce, adapt, publish, translate, distribute, and display all or parts of your feedback and you grant us permission to use your full name or your first name, last initial, and neighborhood, as determined by us, in connection with your feedback.
   
   
6. Links to Third Party Websites
   Our Site may contain links to other Websites. We want you to be aware that when you click on links and/or ad banners that take you to third party Websites, you will be subject to the third parties' privacy policies, not ours. While we support the protection of privacy on the Internet, we are not responsible for the actions and privacy policies of third parties and other Websites. We encourage you to read the posted privacy statement and user terms and conditions whenever interacting with, and prior to providing any personal information to, any other Website. This Privacy Policy applies solely to information collected by us on this Site.
   
   
7. Your Security
   AYT takes precautions to protect your Personal Information. When our registration/order form asks users to enter sensitive information (such as credit card number), that information is encrypted and is protected with encryption software. Our Site encrypts your credit card number prior to transmission over the Internet using secure socket layer (SSL) encryption technology.
   
   While we make reasonable efforts to safeguard your Personal Information once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure. As a result, we cannot ensure or warrant the security of any information you transmit to us or information we transmit to you from our online products or services, and you do so at your own risk.
   
   
8. Email/Mailings - Opting Out
   From time to time, we may send you material about new service or product offerings, promotions or other items we think may be of interest to you. To be removed from future email campaigns ("opt out" request) you can simply unsubscribe as provided on the email received, or notify us at feedback@busybodybook and you will be removed from our mailing list as soon as reasonably practicable.
   
   
9. Your Consent and Changes to This Policy
   By using our Site, you consent to the collection and use of information by us in accordance with the terms of this Privacy Policy. Any changes to this Policy will be posted and your continued use after the posting of such changes will indicate your consent to our use of your information in this different manner.